PhatMojo Appoints Mix Licensing Group to Expand Licensing Portfolio
A New Era of Growth at PhatMojo with Additional Master Toy Opportunities
Los Angeles, CA — PhatMojo has tapped Mix Licensing Group (Mix) to form new master toy partnerships and further grow their robust licensing portfolio. PhatMojo has taken the toy aisle by storm with licenses such as Piggy, Pet Simulator, Poppy Playtime, and Yu-Gi-Oh, among others. The company distributes toys globally at all major retailers and specializes in a wide range of toys including plush, action figures, collectibles, playsets, and roleplay items.
“It is exciting to work with such a talented, smart, and nimble team like PhatMojo that not only know what fans want but know how to deliver added value to products at a time when most companies are trying to find ways to cut corners. We are thrilled to be a part of the PhatMojo journey as they grow their licensing portfolio and become a major master toy player across the globe,” remarks Andi Scher, Managing Director at Mix.
“We look forward to working with Mix, who share our enthusiasm for bringing great brands to life through creativity, innovation, and at the end of the day, meaningful partnerships,” says Bill Graham, President at PhatMojo.
Mix will strategically evaluate brands from entertainment, gaming, anime, pop culture, and more, to build upon PhatMojo’s successful master toy programs, and maximize retail impact.
About PhatMojo, Inc.
Based in Los Angeles, CA, PhatMojo is a global toy and brand management company. PhatMojo focuses on working closely with creators and building memories with people who share their view of what’s cool. For more information, please visit: www.phatmojo.com.
About Mix Licensing Group
Mix Licensing Group specializes in representing best-in-class licensees in order to build licensing partnerships with the best-loved brands and properties across entertainment, pop culture, music, sports, gaming, celebrity, digital, and corporate brands. With over 25+ years of industry experience, Mix has strong relationships with a network of the most sought-after licensing partners in the world and has successfully negotiated deals for industry-recognized licensees across a range of categories including toys, apparel, home décor, costumes, and more. For more information, please visit www.mixlicensing.com.