Kraft Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter, launches October 23

Brooklyn N.Y. —  Van Leeuwen Ice Cream announced the return of KRAFT Mac & Cheese Ice Cream. For the first time in almost a year and half, the creamy and delicious KRAFT Mac & Cheese ice cream will return to stores for a limited time only, starting October 23.  The deal was brokered by the Kraft Heinz licensing agency Brand Central, LLC.  The flavor leads Van Leeuwen’s lineup of seven brand new, limited-time flavors, to be sold exclusively at Walmart locations nationwide.

Van Leeuwen and KRAFT originally brought together two of life’s most iconic comfort foods – ice cream and mac & cheese – in July of 2021 to celebrate National Macaroni & Cheese Day. The ice cream was met with such enthusiasm that the announcement went viral and the initial 6,000 pints sold out in an hour. One month later, Van Leeuwen brought the ice cream back as an online-only offering, and then in March 2022 launched it in Walmart stores nationwide as a limited run, which proved Van Leeuwen’s most successful limited-edition product with Walmart ever. Now, for the first time in over a year, it will make a comeback just in time for the holiday season.

“The wait is over – Mac (& Cheese) is back!” said Ben Van Leeuwen, co-Founder, and CEO of Van Leeuwen Ice Cream. “Due to popular demand, we are bringing this iconic ice cream back to Walmart freezers nationwide after nearly a year and a half hiatus. We are excited for its return, and to be launching six other brand new flavors, including Dill Pickle and Peppermint Stick.”

All Winter flavors will be available at 3,200 Walmart stores nationwide to purchase for $4.98. This limited release is available through December 26 or until sold out.

“When we launched KRAFT Mac & Cheese ice cream back in 2021, we never could have dreamed it would earn such a beloved place in both mac & cheese and ice cream lovers’ hearts,” says Victoria Lee, Brand Communications Manager, KRAFT Mac & Cheese at the Kraft Heinz Company. “We know a cheesy and delicious bowl of KRAFT Mac & Cheese is comforting at every age and life stage, and the KRAFT Mac & Cheese Ice Cream brings that same nostalgic magic to the dessert aisle. In collaboration with our partners at Van Leeuwen, we’re thrilled to give fans a little something extra to cheer about this holiday season.”