4/26/12- Wendy Bellissimo Media, Inc. and AD Sutton and Sons announced today a licensing partnership for Diaper Bags designed by Wendy Bellissimo. The diaper bags will be marketed across multiple tiers of Wendy Bellissimo and her related brands and will range in price points to accommodate the brand’s appeal, which spans from department stores and boutiques, to specialty and mass retailers. On the heels of Bellissimo signing multiple other licenses, AD Sutton will be able to take advantage of an exceptional amount of buzz and momentum around the brand, which is planned to launch nationally at retail in several key categories in 3rd Quarter 2012.
“Diaper Bags have always been such an exciting category for me to design,” says Bellissimo. “My approach has always been to look beyond the basic functions to create something that balances the needs of a mom with a true expression of style. My partnership with AD Sutton gives me all the resources to make that happen and I am so thrilled to be working with them.”
“We are proud to be partnering with Wendy Bellissimo on her new fashion diaper bag line,” says Pam Sinishtaj, President of AD Sutton’s baby division. “Our collaboration is off to a great start and our retail partners are looking forward to getting Wendy’s product back on the shelves!”
Richmond Management Group, Inc. (RMG), exclusive licensing agency for Wendy Bellissimo consumer products, brokered the deal.
About Wendy Bellissimo
The mother of four daughters aged six to eleven, Wendy Bellissimo is widely known as a successful entrepreneur with a passion for creating products that families love. First perceived as an authority on products for growing families, Wendy’s sincerity and approachability enable her to connect with other women who see her as either the mom they are or as the mom they would like to be. Mainstream media has also recognized this connection. Wendy continues to be a much sought after lifestyle expert for Television, On-line, Print and Radio and has endorsed national consumer brands in multiple deals with both P&G and Unilever.
Wendy Bellissimo has expanded her base of offerings from her beginnings in interiors to a broad range of juvenile categories which include bedding, décor, apparel, gift and baby gear.
About AD Sutton
A.D. Sutton/ Baby Essentials is a leading manufacturer of newborn/infant layette and apparel , bibs, gifts and diaper bags and is devoted to providing consumers with a wide selection of high-quality, value-packed infant products with creative designs. Their reputation as an industry leader in custom design, quick turnaround, safety, and quality has allowed AD Sutton to form partnerships with world-class retailers.
About Richmond Management Group, LLC
Jennifer Richmond joined her husband Andy Richmond at Richmond Management Group in April 2011 as Managing Director., Andy Richmond, a veteran in-house licensing attorney, founded Richmond Management to provide strategic and legal consulting in the areas of license and brand acquisition, brand development, deal and contract negotiation and the long-term management of licensed products and programs. Looking to assist companies without in-house expertise navigates through the complex world of licensing, Jennifer and Andy are able to provide their clients with a full range of services: from brand or licensee evaluation and acquisition through final negotiation and brand management.
Contacts:
Richmond Management Group
Jennifer Richmond
Richmond Management Group
P: 818.713.0120
AD Sutton Contact Information
Pam Sinishtaj
P: 212.695.7070