Wondery Kids and Wow in the World Expand Consumer Products Program for the First 360-Degree IP Based on a Kids & Family Podcast
Trailblazing podcast studio, Wondery, and top kids and family podcast Wow in the World, today announced the expansion of a first-of-its-kind Consumer Products program inspired by the #1 science podcast for kids and their grown-ups. Screen-free audio company tonies and toy and games maker Goliath join award-winning makers of premium STEM toys, Thames & Kosmos, as the team brings podcast-to-play to build out the first 360° IP based on a podcast.
Wondery Kids x Wow in the World Consumer Products invite kids and their grown-ups to tap into their curiosity and connect to the world around them. This Fall, tonies will launch physical, screen-free audio products while Goliath will release several interactive, imaginative products across toys and games. More details on the Wondery Kids x Wow in the World products from tonies and Goliath will be unveiled this Fall ahead of their retail debut.
Created by Tinkercast and hosted by renowned podcast pioneers and New York Times– bestselling children’s book authors Guy Raz and Mindy Thomas, Wow in the World is a beloved part of family routines, and is set to become the first kids and family podcast to deliver a 360° lifestyle franchise. Wow in the Worldstrives to meet fans where they are, whether they are listening, playing, reading, attending IRL experiences, or learning at school. The launch of Consumer Products inspired by Wow in the World joins other fan engagement touchpoints for this podcast series including a New York Times-bestselling book series published by HarperCollins, a sold-out live tour that meets fans across the country, and TinkerClass, the first-of-its-kind “podject” (podcasts & projects)-based learning initiative for schools in grades K-5.
Nicole Blake, Chief Brand Officer at Wondery, said, “Podcasts complement families’ daily routines and Wondery is committed to developing exciting ways for kids and their grown-ups to further engage with their favorite podcasts. By onboarding innovative new products from tonies and Goliath, we are scaling up our scope of offerings and extending one of the most popular kids and family podcasts, Wow in the World, into a true Consumer Products franchise.”
“Everything we do at Tinkercast and with Wow in the World is intended to inspire awe, laughter and learning. We are so proud to bring more WOW to kids’ worlds through toys, games and listening experiences that connect imagination to physical play and kids to their grownups through the upcoming Consumer Products line,” said Meredith Halpern-Ranzer, CEO, Tinkercast.
Listen to new Wow in the World episodes every Monday as Guy and Mindy share stories about the latest news in science, technology, and innovation that tickle our funny bones and make us all say “WOW”!
For information on Wondery Kids & Wow in the World Consumer Products opportunities, please contact Retail Monster (www.retailmonster.com) or visit them at their booth (#R192) at Licensing Expo.
ABOUT WONDERY’S KIDS & FAMILY PODCASTS
Wondery, an Amazon company, is a podcast studio known for character-driven, binge-worthy stories. Wondery was behind six of the “Top 25 New Shows of 2023,” according to Podtrac, and over 55 shows from Wondery have hit No. 1 on Apple Podcasts. Wondery Kids & Family is home to a slate of podcasts for families to enjoy together that spark curiosity, imagination, and discussion. Current Wondery Kids & Family podcasts include Little Stories Everywhere, Whose Amazing Life, The Cat in the Hat Cast, and Wow in the World, the #1 science podcast for families. Wondery Kids & Family podcasts are available early and ad-free on Wondery+ and Wondery+ Kids on Apple Podcasts andaccessible wherever you listen to podcasts. https://wondery.com/
ABOUT WOW IN THE WORLD
The #1 science podcast for curious kids and their grown-ups is hosted by Guy Raz, Mindy Thomas, and a cast of bonkerballs friends who take listeners on hilarious cartoon-for-the ear adventures inside their brain, out in space, and deep into the coolest new stories in science, technology, and innovation. Created by Tinkercast, episodes come out every Monday for free and 1-week early and ad-free on Wondery+, Wondery+ Kids on Apple Podcasts, and Amazon Music with a Prime membership or Amazon Music Unlimited subscription. For educators, TinkerClass is a free “podject-based” learning tool that includes ad-free “Wow in the World” episodes and NGSS-aligned curriculum.
ABOUT TINKERCAST
Founded in 2017, Tinkercast is an audio-first children’s media company with content that has been downloaded more than 230 million times. Its flagship program Wow in the World has expanded into a #1 New York Times-best selling book series, a multi-city live tour, a YouTube channel with millions of monthly views, and an in-school program, TinkerClass. Other Tinkercast podcasts include Who, When, Wow! which explores history’s mysteries; and Flip & Mozi’s Guide to How to Be an Earthling which features earth’s amazing animals. Visit www.tinkercast.com and follow @wowintheworld.
ABOUT TONIES
tonies® is the world’s largest interactive audio platform for children with more than 5.7 million Tonieboxes and 72 million Tonies sold worldwide. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries and the content portfolio includes more than 770 Tonies figurines. Today, tonies® is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies® was named among Fast Company’s prestigious World’s Most Innovative Companies for 2021, top ranked in Education. For more information, visit us.tonies.com.
ABOUT GOLIATH
Goliath Group, North America’s largest family owned game manufacturers, has been spreading joy to families for over 30 years. As one of the world’s fastest-growing independent toy companies, Goliath is always thinking about the next move and what other players may want to join in on the fun. The products are available in over 75 countries worldwide, including the Netherlands, France, Spain, Hong Kong, and Canada.
ABOUT THAMES & KOSMOS
Thames & Kosmos (T&K) was founded in 2001 with the mission of improving informal science education by publishing high-quality science and technology-related educational products for children of all ages. T&K’s mission has since expanded from its STEM roots to encompass other educational branches, including arts and crafts and early childhood learning, as well as the multitude of thinking and social skills that can be taught through games and wholesome activities. T&K places an emphasis on teaching concepts and skills through hands-on modeling of real-world devices and processes, and by offering comprehensive, meaningful reading materials for a rich learning experience. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries and its products have been the recipient of hundreds of accolades including TIME’s Best Inventions list, the Oppenheim Toy Portfolio Awards, The Toy Association’s Toy of the Year Awards, among many others. T&K is headquartered in Providence, RI, and is the North American subsidiary of Kosmos GmbH. https://thamesandkosmos.com/