Wondery Kids and Wow in the World Launch First-Of-Its-Kind STEM Toy Line At Retail
Just in time for the holiday season, trailblazing podcast studio and network, Wondery, announce the retail launch of the first-of-its-kind line of toys and Consumer Products inspired by the #1 science podcast for kids and their grown-ups, Wow in the World. The Wondery Kids & Wow in the World toy line offers enriching and innovative products that reimagine timeless toys and play patterns for the modern kid by leveling up the play – giving kids and their grown-ups a brand new way to engage. You can shop the entire line now on the brand-new Wondery Kids Amazon storefront (www.amazon.com/wonderykids), and learn more about how STEM kits, dino play, and story time can bring a sense of “WOW” to your holidays. Select toys are also available at specialty in store retailers including Learning Express, Barnes & Noble, Nordstrom, Indigo, and Mastermind Toys.
For the first time ever, classic toys are paired with engaging companion audio – directly from Wow in the World podcast hosts Guy Raz and Mindy Thomas. As kids build, tinker, and play, with STEM kits from award-winning makers of premium STEM toys, Thames & Kosmos,they can listen to “bonkerballs” facts about the natural world – like how crystals and rainbows are related, why some plants glow in the dark, and how fossils formed. From rockets that ‘fart’ to dino-mite dinos, these toys fuse fun with hands-on STEM learning, giving kids and their grown-ups a totally new way to play. Additional toys including meticulously detailed dino-play figurines from toy and games-maker Goliath, and audio-play figurines from screen-free audio company tonies, allow kids to unleash their curiosity, and have a whole lot of fun along the way!
In support of the toys this holiday season, Wondery Kids and Wow in the World are kicking off a full “Make it WOW” campaign, to ignite the fun for this inventive new line of STEM kits, dino play, storytime…and a whole lot of WOW! Numerous moments throughout the rest of the year will be used to spotlight the toy line, as in November the brand goes “Bonkerballs Over STEM” for National STEM Day (November 8) and for National STEAM Month, and makes it a “Holiday of WOW” in December.
ABOUT WONDERY’S KIDS & FAMILY PODCASTS
Wondery, an Amazon company, is a podcast studio known for character-driven, binge-worthy stories. Wondery was behind six of the “Top 25 New Shows of 2023,” according to Podtrac, and over 55 shows from Wondery have hit No. 1 on Apple Podcasts. Wondery Kids & Family is home to a slate of podcasts for families to enjoy together that spark curiosity, imagination, and discussion. Current Wondery Kids & Family podcasts include Little Stories Everywhere, Whose Amazing Life, The Cat in the Hat Cast, and Wow in the World, the #1 science podcast for families. Wondery Kids & Family podcasts are available early and ad-free on Wondery+ and Wondery+ Kids on Apple Podcasts and accessible wherever you listen to podcasts. https://wondery.com/
ABOUT WOW IN THE WORLD
The #1 science podcast for curious kids and their grown-ups is hosted by Guy Raz, Mindy Thomas, and a cast of bonkerballs friends who take listeners on hilarious cartoon-for-the ear adventures inside their brain, out in space, and deep into the coolest new stories in science, technology, and innovation. Created by Tinkercast, episodes come out every Monday for free and 1-week early and ad-free on Wondery+, Wondery+ Kids on Apple Podcasts, and Amazon Music with a Prime membership or Amazon Music Unlimited subscription. For educators, TinkerClass is a free “podject-based” learning tool that includes ad-free “Wow in the World” episodes and NGSS-aligned curriculum.
ABOUT TINKERCAST
Founded in 2017, Tinkercast is an audio-first children’s media company with content that has been downloaded more than 230 million times. Its flagship program Wow in the World has expanded into a #1 New York Times-best selling book series, a multi-city live tour, a YouTube channel with millions of monthly views, and an in-school program, TinkerClass. Other Tinkercast podcasts include Who, When, Wow! which explores history’s mysteries; and Flip & Mozi’s Guide to How to Be an Earthling which features earth’s amazing animals. Visit www.tinkercast.com and follow @wowintheworld.