Tokyo, Japan — As international brand owners and content companies increasingly seek to enter the lucrative Japanese licensing market, ZenWorks Co., Ltd. is expanding its specialist market entry support services. It is introducing two dedicated market entry solutions designed to help overseas licensors connect, communicate, and close business in Japan.

Recognized as one of the world’s most attractive yet challenging licensing markets, Japan offers significant opportunity for overseas IP owners—but success often requires local expertise, trusted networks, and culturally attuned market access strategies.

To address these barriers, ZenWorks has developed two dedicated solutions for international licensors:

Japan IP Email ConneXt

A specialist direct email marketing solution enabling overseas IP owners to promote their properties directly to more than 25,000 professionals across Japan’s character licensing and content industries through CharaBiz.com, Japan’s leading B2B licensing media platform. The service is designed to provide overseas licensors with direct access to Japanese decision-makers in licensing, manufacturing, retail, content, and entertainment.

IP ConneXion by ZenWorks

A strategic IP sourcing, outreach, and negotiation support service helping overseas companies identify, approach, verify, and negotiate with Japanese rights holders, licensors, agents, and potential business partners. The service supports clients throughout the sourcing, communication, and deal-making process, helping overcome the language, cultural, and business barriers that often impede cross-border licensing discussions.