Momentum builds on this year’s best-selling launch of Numberblocks MathLink® Cubes Activity Sets with worldwide master toy licensing deal starting in 2022 

Vernon Hills, IL —  Learning Resources, an award-winning educational toys company, has partnered with Alphablocks Ltd. to bring the Numberblocks characters from the screen into classrooms and the homes of families across a wide range of toy categories as the result of a global master licensing agreement brokered by Larkshead Licensing Ltd. Learning Resources and its sister company, hand2mind®, will expand the popular Numberblocks content into a complete line of toys including plush, figures, playsets, vehicles, and more. The companies are also launching curriculum and other classroom items featuring the Numberblocks characters in 2022.

The Learning Resources – Alphablocks relationship started last year with the successful launch of two Numberblocks MathLink® Cubes Activity Sets. Inspired by the show itself, the learning sets mirror the content of the actual episodes providing hands on experiences for kids ages three and up.

“It was the knowledge that parents, and teachers were using our MathLink Cubes to reinforce the Numberblocks math learning that was the starting point for this amazing journey,” said Dennis Blackmore, Managing Director of Learning Resources Ltd. “When our initial stock of the first set sold out within a day, we quickly realised that there already existed an incredible demand for Numberblocks related products. Now we are thrilled to be partnering with Alphablocks, Ltd. to deliver even more Numberblocks fun to young learners across the globe. As our teams work together it is obvious that between us, we have, to quote the Numberblocks song, ‘So Much More to Explore’.’’

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and USA in 2022. By 2023, there will be a more comprehensive selection across categories, including figurines, playsets, vehicles, imaginative play, coding and electronic toys, games, and more.

Award-winning Numberblocks teaches children how numbers work with fun characters and engaging narratives outlining basic math skills including adding, subtracting, and number recognition. While the brand originated in the U.K., it has taken the world by storm. With 120 episodes available and nearly 4 million subscribers on YouTube, the channel generates nearly 245 million views per month, and the education-rich content is viewed by millions of children across 52 countries and growing.

“This is a dream come true. Numberblocks has lit the spark for millions of young children worldwide, who are engaged and ever hungry for more number fun,” says Joe Elliot, series creator of Numberblocks.  “As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children. It’s hard to imagine a more perfect partner – or nicer, smarter people – to be doing this with, and we can’t wait to get started on the clever stuff that’s coming around the corner. Numberblocks is already having a positive impact for millions, and the difference we’re making just got bigger.”

“As our first master toy licensing deal this represents the growth and diversification of our company,” said Sari Winick, Chief Marketing Officer of Learning Resources and hand2mind. “Next year is going to be very exciting for us.”

ABOUT LEARNING RESOURCES:

We’re Learning Resources®, and we’ve been helping parents and teachers build generations of amazing kids since 1984. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. For more information, visit, www.learningresources.com, or follow us on Facebook, Twitter and Instagram.

ABOUT HAND2MIND:

At hand2mind, we believe children learn best by doing. For over 50 years, teachers and school administrators at thousands of schools and districts across the country have relied on our high-quality, hands-on materials to expand their core curriculum. Offering resources for math, science, STEM, and literacy, our mission is to support teachers, inspire students, engage parents, and champion learning by doing. For more information, please visit www.hand2mind.com or follow the brand on Twitter @hand2mind, Facebook @hand2mindinc, and Instagram @hand2mindinc.

ABOUT NUMBERBLOCKS

Numberblocks is the award-winning revolutionary math brand created by Joe Elliot and made by Blue Zoo Animation Studio. Numberblocks uses humor, music, inventive animation, delightful characters, and engaging storylines to show children up to the age of six how numbers work. Numberblocks content is viewed globally by millions of children via platforms including BBC iPlayer, Netflix, YouTube, and Kidoodle. For more information, please visit www.learningblocks.tv 

ABOUT LARKSHEAD LICENSING LTD.

Larkshead Licensing is a full-service brand licensing agency representing Numberblocks and Alphablocks, and a portfolio of brands that spans across children’s entertainment, art and design and health and beauty. www.larksheadlicensing.com