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Cry Babies Reveals First North American Collaboration with Disney image

Cry Babies Reveals First North American Collaboration with Disney

Chatham, New Jersey – IMC Toys, the company known globally for its Cry Babies line of nurturing dolls that’s been a top seller since 2018, is set to bring some of the most beloved children’s cartoon characters to life with an all-new collaboration. Coming in Spring of 2024, for the first time, top drivers in the baby dolls category will be given a magical makeover as the dolls will be dressed up in all new outfits as Disney inspired characters. Cry Babies Tiny Cuddles will feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck, and Winnie the Pooh pajamas.

The soft and cuddly themed pajamas bring a whole new look to the dolls, and kids will still enjoy the classic nurturing play pattern that has made Cry Babies a top brand within the Special Feature Nurturing Dolls (SFND) category. For kids 18 months and older, Cry Babies Tiny Cuddles are the softest version of Cry Babies. The six new collectible dolls come with a matching pacifier and cry real tears. The Cry Babies Minnie Mouse and Cry Babies Stitch also cry real tears and make realistic baby sounds when their pacifier is removed. Give the dolls back their pacifier and they’ll stop crying.

This marks the first time that IMC Toys is collaborating with Disney in the North American market after bringing Cry Babies product to life throughout Europe.

“For more than a century, Disney has brought so many wonderful characters and stories to families across the world. We’re delighted to be working with one of the world’s most iconic companies to elevate their beloved tales that have captivated audiences at home with our products,” said Crystal Ganir, VP Global & North America Head of Marketing IMC Toys.

The new Cry Babies Disney inspired dolls will be found in the baby doll aisle at various retailers, starting in Spring 2024. Disney Minnie Mouse will debut first in February and be available at Target while Cry Babies Disney Stitch will follow its debut and be available for consumers to purchase at Walmart, beginning in May. Cry Babies Tiny Cuddles Disney will have a range of dolls across all mass retailers. The dolls will retail for $24.99 and $12.99 respectively.

About IMC ToysIMC Toys first burst into the market with its flagship brand, Cry Babies, which quickly rose in popularity and became the number one selling baby doll across the European and US total markets. Since its inception, the company has expanded to operate in 50 countries and has bolstered its product line up to include a wide range of impressive brands – such as Cry Babies Magic Tears, VIP Pets, and the latest BFF by Cry Babies. IMC Toys’ commitment to providing toys for “every age and every stage” has led to its internationally renowned reputation for providing customers across the globe with high-quality and attractively- designed toys at a competitive price point.

IMC Toys brands are supported by custom content that can be found on the company’s very own YouTube channel, Kitoons. Offered in 25+ different languages, Kitoons has gained popularity with a globally collective 6+ billion views, 8+ million subscribers and 700M+ watch time hours. Each colorful episode features fan favorite characters from Cry Babies Magic Tears, BFF by Cry Babies, Bubiloons and VIP Pets as they go on adventures, learn about friendship and teamwork along the way. Additionally, fans of the Cry Babies Magic Tears content series can also enjoy episodes on Netflix, as well as audiobook content on Spotify.

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