Blank Tag Co. Celebrates Their Hispanic Heritage with Loteria® Don Clemente
Los Angeles, CA – Blank Tag Co., manufacturer of the cutest collectible stickers, has partnered with Don Clemente Inc., the representative of the Loteria® game rights in the U.S, to release several collections of Loteria® Don Clemente stickers.
“Partnering with Loteria® Don Clemente has been a dream for us. As a Latina raised in Los Angeles, I grew up playing Loteria with friends and family. This partnership is a perfect fit for us because this collection of stickers will help our customers show off their love of Loteria,” said Alondra Carbajal, co-founder of Blank Tag Co. “We are excited to bring these iconic cards to life as stickers and cannot wait to see the outpouring of support I’m sure the initial collection will receive.”
The first release of the Loteria® Don Clemente stickers will be available on December 6, 2024 on www.blanktag.co and will be comprised of 7 stickers including some of the most iconic Loteria® cards, including El Gallo, La Luna, La Sirena, La Sandía, La Maceta, La Escalera and La Calavera. All stickers are waterproof, dishwasher safe and Made in the USA.
“We are very excited to be partnering with Blank Tag Co. As Latinos, Alondra and her team understand the emotional connection that the market has with Loteria® Don Clemente and the importance of showing off their heritage with pride,” said Luis Landin, CEO of Don Clemente, Inc.
“Blank Tag Co started in 2017 with a heavy focus on representation and creating stickers that centered around Latino culture”, added Carbajal. “This partnership is allowing us to bring back that focus by highlighting one of the most iconic brands in the community.”
“It has been a pleasure working with Blank Tag Co. Loteria® is as dear to their hearts as it is to mine and their passion and enthusiasm for the brand reflects on the collection,” said Vivian Velasco, President of Pacific Swell Brands (Pacswell), a Los Angeles based licensing agency representing Loteria® Don Clemente for the category and that brokered this licensing agreement.
About Blank Tag Co.
Blank Tag Co. is a woman & minority owned sticker brand started in 2017 focused on making the cutest stickers ever. With over a thousand designs, officially licensed stickers, and hundreds of retail partners, including Hot Topic and BoxLunch, Blank Tag Co. is now one of the leading sticker brands in the U.S.
About Don Clemente, Inc.
Loteria® is one of the most recognized Mexican brands and the most beloved, iconic and popular family game. Loteria® has become part of Mexican culture because it reflects the iconic aspects of Mexico’s customs, beliefs and traditions. With a rich history of over a hundred years, this bingo-style card game has become a tradition that has been passed down by generations of Hispanics and is a piece of home to Hispanic communities throughout the United States that ties them to their families and communities near and far. Don Clemente, Inc. is the representative of the Loteria® game rights in the U.S.
Today, Loteria® has a thriving licensing program across numerous product categories including apparel, accessories, gift and novelty, lotto scratchers, personal care, posters, and more with retail distribution at department, mass, specialty, c-stores, and others.
About Pacific Swell Brands
Pacswell is a full-service branding and licensing agency that extends iconic brands they’re passionate about into new consumer products and markets to grow licensing revenue and brand equity. Pacswell prides itself on being more of a partner than agent, committed to operating with transparency and tailoring every licensing strategy around each client’s specific objectives and needs. For more information, visit www.pacificswellbrands.com.