New York, NY – April 6, 2022 – Brandgenuity announced today that it has extended Dr. Scholl’s®, the most trusted brand in foot care today, into automotive accessories with Custom Accessories, a leading maker of aftermarket auto accessories in the U.S.

Since 1974 Custom Accessories has been an industry leader in vehicle accessories offering a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. The company’s products are engineered with industry-leading expertise and design precision that fit our consumer’s lifestyles and needs.  Custom Accessories distributes to mass, automotive, drug, and online channels.

“We are thrilled to welcome Custom Accessories to the Dr. Scholl’s family and to our growing roster of successful licensees,” said Kate Godbout, SVP, Marketing. As a company, we want to help everyone whatever their age or condition to live life to the fullest potential.” Added Godbout, “What we love about this partnership is that many of us spend so much time in our cars and trucks, commuting, and traveling with our families. With the help of the team at Custom Accessories we can provide the ergonomic comfort that drivers need with support and relief engineered right in.”

Dr. Scholl’s has been a share leader and innovator in Footcare since 1906. The company’s mission is to offer health and wellness products that make a meaningful difference in people’s lives from the ground up. The brand has long-standing, highly successful licensing partnerships in footwear and socks. Custom accessories will be Dr. Scholl’s third licensing partnership

The partnership between Dr. Scholl’s and Custom Accessories was brokered by Brandgenuity, the exclusive licensing agency for the Dr. Scholl’s brand.

“This is going to be a game changer for retailers, consumers and for our company,” said Vince Alesi, EVP of Custom Accessories. “Our R&D team is working on how to create truly differentiated products that will leverage unique materials and technologies to reduce pain, provide relief and minimize fatigue.” Added Alesi, “We have so many ideas and we are so excited to collaborate with the Dr. Scholl’s team. And we are all going to benefit from this partnership which is what licensing is all about.”

Custom Accessories expects the first line to launch in Q1 of 2023 and will be sold at retail and online channels throughout the U.S.

About Scholl’s Wellness Company
The Dr. Scholl’s® brand has been synonymous with foot care and pain relief for more than a century. The company was founded by William Mathias Scholl, M.D., whose focus on scientifically supporting the feet to improve mobility helped Dr. Scholl’s® become a household name. Dr. Scholl’s® products are clinically engineered and proven to provide comfort, reduce fatigue, and relieve and prevent lower body pain. Today, Scholl’s Wellness Company continues to advance the science of movement and foot care with a mission to help people be more active and move comfortably every day of their lives. Visit https://www.drscholls.com for more details.

Facebook: @DrScholls
Instagram: @drscholls_usa
YouTube: https://www.youtube.com/user/DrScholls

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About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Dr. Scholl’s, Chuck E. Cheese, Kao (Jergens, John Frieda), Mr. Kate, White Castle, NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com.