Hunter Price International has acquired online toy retailer, BargainMax.co.uk.

The deal accelerates Hunter Price’s growth and expansion strategy, building on the business’ most successful trading year to date in 2023.

The acquisition of BargainMax.co.uk reinforces Hunter Price’s relentless customer first approach and commitment to its unique proposition within the retail industry, across Toys, Accessories, Lifestyle, Stationery, Arts & Crafts.

Hunter Price has evolved beyond recognition over the years, from consumer product traders, to brand owners and leading consumer product licensee, to many of the world’s global toy and entertainment brands.

Supporting its high-profile retail customers, with impactful and bespoke product ranges remains the core focus of the business. This acquisition now fuels the business’ brand growth ambitions across its product portfolio.

Josh Eden, Co-CEO (operations & finance), explained; “Earlier this year we made an unwavering investment and commitment to excellence in everything we do; to our loyal customers, suppliers and other stakeholders.

“This announcement today shows our actions speak louder than our words. We believe our own brands and partnerships have so much untapped potential; and we now have the capabilities to continue to innovate and activate our portfolio, to build brand equity, value and market share.

“We believe all our stakeholders will see the benefits of our omni-channel expansion, maintaining our completing not competing mindset, to offer more insight, innovation and commercial impact.”

Jeremy Winburn, Co-CEO (commercial), added; “The retail landscape continues to evolve, as do we! The time has come to be braver and bolder with our brands and build for the future; We couldn’t be happier to welcome BargainMax.co.uk into the Hunter Price family!

“Bringing together two hugely talented teams to activate our brand stories – allowing for greater collaboration and creativity – it’s a perfect partnership for us – it’s the best 15th birthday present we could have given ourselves!”

Alex Woolfstein, CEO of BargainMax.co.uk, explained; “Hunter Price and BargainMax.co.uk share the same entrepreneurial spirit, energy and excitement for impactful consumer products.

“We both have the consumer at the heart of everything we do – we’re building for the future, together as one team – so I couldn’t be prouder to be part of this journey alongside Hunter Price.”

Further information will be shared regarding the acquisition over the coming months.