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Licensing is a Good Fit for Children’s Footwear

March 27, 2023

Children’s footwear is ready to hit the ground running when it comes to licensing. While overall footwear revenue is forecasted to increase just 1% annually...

For Real Life!? Ground Up X Kids Foot Locker Is Launching Exclusive Bluey Collection

Dr. Martens Teams Up with the Met for a Creative Collaboration

Skechers and Ava Max Partner for Global Popstar’s First Footwear Collaboration

Adidas Originals and Dr. Seuss Link Up for a Grinch Themed Forum Low

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Head-to-Toe Branding

Ground Up and Kids Foot Locker Collaborate On An Out-Of-This-World Star Wars™ Collection

Give The Gift Of Grogu™ This Holiday Season – Ground Up X Pop Insider Gift Guide 2022

GROUND UP and BBC Studios Partner for Bluey Footwear Deal

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