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Celebrities and Mascots Compete for Consumer Attention image

Celebrities and Mascots Compete for Consumer Attention

July 14, 2025

By Mark Seavy As brands battle for consumer attention, they’re increasingly deploying celebrities and developing mascots to connect with audiences. Both have been viewed as...

Branded Supplier Stores Go Big

Mattel Makes Wishes Come True with Disney’s WISH Product Collection

DeAPlaneta Entertainment at Brand Licensing Europe 2023

21 Unmissable Things to See and Do at Brand Licensing Europe

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Jazwares Creates Exclusive Squishmallows as Special Gift for Make-A-Wish

ZAG Signs Global Licensing Deal with SAI Group’s KANDIZ for Child-Friendly Snacks, Cereal, and Candy Products for Miraculous

People Profile: Guillem Rey, Managing Director at Caravanserai

#parole d’expert : Aurelie Passot (la Passote) – Tendances 2023 / 2024

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