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Licensing Takes the Field at Super Bowl LVII image

Licensing Takes the Field at Super Bowl LVII

February 6, 2023

While the National Football League’s (NFL) Super Bowl kicks off on Sunday February 12, the ground game for licensed merchandise is already underway. Stores in...

People Profile: Jamie Gerson and Rachel Aronson, Co-Founders of CounterFind

Sports Brands Score with New Series

Licensing is in Play for Sports Betting

Theme Parks Get Specific

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Toy Companies Dig Deep for Brand Licensing

People Profile: Tanya Mason, Manager of Consumer & Ancillary Products at Sinking Ship Entertainment

The Gift of Licensing

Desk Details: Steven Heller, President & Founder of The Brand Liaison

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